How unique and differentiated will your product or service be? What will make your business STAND-OUT differently from other similar options? What advantages will there be to buying from you versus someone else? How many value attributes will you be skewing? Positively skewed value attributes, such as better ingredients, better packaging, better service, better features, better price, better this, better that, make up the aggregate of your offer. The more skewed attributes, the more unique and valuable your offer becomes.
When people perceive value through unique skews (your X,Y, and Z is so much better!) it compels buyers.
- If your idea (or its marketing) is extremely unique and provides a ton of value, your answer would range 8 - 10.
- If your idea is somewhat unique and valuable, your answer would range 4 - 7.
- If your idea is not much different from what already exists, 1 - 3.
- If your idea is identical to others or is a commodity, your answer would be 0.
WARNING: Misjudging value is the biggest mistake entrepreneurs make. Most ventures fail because no need ever existed, or the need and its solution is mispriced relative to what already exists.